A qualified and technical office, with staff holding a certificate in food experience design, obtained at the Politecnico di Milano, is always ready to make customers’ suggestions and needs real. Searching for trendy styles, for the best technology applicable to the world of food and for a careful evaluation of the spaces and the users of the store is the center of our projects. During the planning phase we intend to appraise the product  either through the use of natural materials and through a furniture that wants to communicate the identity of the products and the inherent characteristic. Whoever enters a store has a personality, a state of mind, but above has expectations and needs to be met; therefore the product should be put well on display in order to encourage the purchase through the senses, especially sight and smell, as customers’ choices are often based on the appearance of the product.